About us
Founder and Owner
Laura Hynek
Founder of Zelinda's Bakery
Laura, the founder of Zelinda’s Bakery, brings the warmth and flavors of her hometown, Turiúba, Brazil, to the heart of Madison, Wisconsin. Inspired by her late grandmother Zelinda—whose kitchen was always filled with the aroma of freshly baked breads, cakes, and pastries—Laura has turned her lifelong passion for baking into a cherished local business.